About us


Founded in August 2004, Beijing Starz International Sports Management Co. Ltd. (Starz Sports) is a global sports marketing and management company based on Yao Ming’s Team Yao agency. At Starz Sports we specialize in sports events management, athlete agent services, sports team business development, sports marketing consultancy, sports product promotions and agent services. Starz Sports is one of China’s leading professional sports marketing service providers with a wealth of management experience, offering our clients unparalleled access to local Chinese resources.
Since its inception, Starz Sports has utilized its strong resource base, global reach, rich marketing experience and state-of-the-art sports management concepts and techniques – tailored to the Chinese marketplace – to integrate China's booming sports industry with the rest of the world.
Starz Sports has established a unique market leadership in the area of agent services for athletes and sports teams, serving as the local agent for renowned sportsmen and teams from home and abroad. Our clients include: Yao Ming, Steve Nash, Ding Junhui, Zhang Lin, the Chinese National Badminton Team, the Shanghai Oriental Basketball Team, and many others.
Through five years of growth and expansion, Starz Sports has established close ties with government authorities in charge of sports and education as well as with top Chinese and international business enterprises.
As a professional sports marketing consultancy, Starz Sports provides clients with systematic marketing solutions by selecting suitable sports resources and planning effective marketing activities. In addition, we monitor the implementation of all marketing plans and provide clients with scientific follow-up analysis.


In the area of sports events management Starz Sports has initiated and promoted the Chinese University Basketball Super League (CUBS) – the most popular league of its kind in China, has been a key service provider throughout the operations and management of the Shanghai Golden Grand Prix, and has successfully hosted the Yao and Nash Charity Gala (including a charity game and a charity dinner).